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• n  an artful or simulated semblance
  under the guise of friendship he betrayed them

• It seems the community has become infested with marketers and other opportunists who create false profiles and essentially spam other users, all under the guise of "making friends.
• If the culture does not change, the necessary work will be contracted out to companies like Halliburton, under the guise that "the private sector is more efficient.
• Joaquin Phoenix appears on Late Show with David Letterman under the guise of his new bearded hip-hop persona, puzzling everyone.

• pretense
• pretence
• pretext

News & Articles

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• Feedback: RiverWalk's good run is a Detroit success story
  It ain't all bad news for Detroit! The next step should be re-inventing Hart Plaza in the guise of Chicago's Navy Pier, Baltimore's Inner Harbor and Tampa's Ybor City!
  June 15, 2013 - Detroit Free Press
• LETTER: Friend undercutting Evansville's future
  Under the guise of financial responsibility, former Republican, now Democrat John Friend seems to be going out of his way to wreck the much-needed projects this fine city direly needs.
  June 13, 2013 - Evansville Courier & Press
• Letter: The price we pay
  Richard Furgal, Naples: Under the guise of "protecting us," we are all being presumed guilty rather than presumed innocent.
  June 13, 2013 - Naples Daily News

Quotes

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• David S. Kris in Washington Post
  These sentences should serve as a strong warning to anyone who knowingly provides financial support to terrorists under the guise of humanitarian relief,said David Kris, assistant attorney general for national security, in a statement.
• Charles Schumer in USA Today
  In decision after decision, special interests are winning out over ordinary citizens,said Sen. Charles Schumer, DN.Y. "In decision after decision, this court bends the law to suit an ideology. Judicial activism now has a new guise:...
• Helen Clark in Washington Post
  It would be better if the Japanese stayed home and didn't come down under the guise, the deception, the claim that it is scientific whaling -- when they want to take a thousand whales,New Zealand Prime Minister Helen Clark said Monday.